Social Media design
Personal project
Adobe Photoshop, Figma
This is a personal design project based on a fictional skincare brand, PureGlow. The design focused on maintaining a balanced relationship between clear information delivery and the brand’s visual identity. Assuming a new product launch scenario, promotional details such as discount rates, free shipping, and sample giveaways were organized to create a design similar to real marketing content.
가상의 스킨케어 브랜드 PureGlow(퓨어글로우)를 바탕으로 진행한 카드뉴스 디자인 프로젝트이다. 상품의 핵심 가치 전달과 브랜드의 이미지가 전체적인 균형을 이루도록 디자인했으며, 신제품 출시 상황을 가정해 할인율, 무료 배송, 샘플 증정 등의 프로모션 정보를 실제 마케팅 콘텐츠와 유사한 구조로 완성했다.
Each image was created to communicate the product’s core values, including usability, gentle ingredients, and the inclusion of Vitamin C, in alignment with the product concept and target audience.